On September 23, the rugged and capable Apple Watch Ultra and the most advanced AirPods ever arrive at Apple Store locations around the world.

On Friday, September 16, the powerful iPhone 14 lineup, Apple Watch Series 8, and the all-new Apple Watch SE arrived at Apple stores around the world.

The beloved Apple TV+ hit series “Ted Lasso” joined the ranks of comedy legends with its 2nd win for Outstanding Comedy Series at the 74th Emmy Awards.

iOS 16 brings the biggest update ever to the Lock Screen, the ability to edit and collaborate in Messages, new tools in Mail, and more.

Apple today launched watchOS 9, which brings new features and enhanced experiences to the world’s leading wearable operating system.

Starting today, customers can pre-order all models of the advanced iPhone 14 lineup on apple.com and on the Apple Store app.

Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island and the Always-On display.

Apple today introduced iPhone 14 and iPhone 14 Plus in a sophisticated design with impressive camera upgrades and groundbreaking safety capabilities.

Delivering unrivaled audio quality, enhanced Active Noise Cancellation, and new features for even more convenience.

Apple Watch Series 8 and the new Apple Watch SE feature groundbreaking new technology and performance, and important safety innovations.

Fitness+ will also introduce a new season of Time to Walk and Time to Run, the latest Artist Spotlight series, and a new trainer starting September 12.

Apple today announced Apple Watch Ultra, which brings a new bold design and a wide range of features for endurance, exploration, and adventure.

Apple introduced its second Impact Accelerator class, 16 Black-, Latinx-, and Indigenous-owned businesses working on environmental solutions.

Celebrating 106 years of the US National Park Service, Apple today introduced more ways to learn about and support America’s parks.

Genuine Apple parts and tools can be purchased by US customers on August 23.

Shazam — one of the most beloved and popular music discovery platforms in the world — turns 20 today.

For the second year in a row, Apple Card and Goldman Sachs also ranked highest across all the surveyed categories in the Midsize Credit Card segment.

With support from Apple, The Lighthouse Chicago’s Photography for All program teaches photography to teens who are legally blind or have low vision.

GarageBand Remix Sessions enable anyone to express their inner DJ or producer using tracks from today’s top artists.

Scheduled games are free and available to anyone with internet access, only on Apple TV+.